Method to the madness
of going to market
GTM playbooks for builders ready to make noise.
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Latest Playbooks
All articles →Fresh from the madness.
TEARDOWN12 min read
How a Chennai Startup Made Zendesk Look Expensive and Salesforce Look Slow
Pricing, positioning, challenger identity, and the GTM frameworks behind India's biggest SaaS brand.
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FRAMEWORK7 min read
What Is Go-to-Market? (The Real Answer, Not the MBA One)
GTM isn't a slide in your pitch deck. It's the answer to one question: how does your product get from your laptop to someone's wallet?
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INDIA14 min read
The State of Indian SaaS in 2026: 100 Companies & the New GTM Playbook
100 companies ranked by revenue, the agentic shift, IPO pipeline, and what your GTM team should actually do now.
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BUYER BRAIN
The 95-5 Rule: 95% of Your Market Doesn't Care About You
Coming Soon
F**K UP
The Startup That Built a Perfect Product and Told Nobody
Coming Soon
STACK
The ₹0 GTM Stack: Free Tools to Launch Your First Go-to-Market
Coming Soon